It happens to me everyday around 3 o’clock. I get sidetracked. I get bored. I get on random websites to look at funny cartoons and laugh like this baby!

In all honestly, I am perfectly okay with my lack of productivity for a hour or two. Cat and I usually will go to the local cafe drive-thru for a sweet tea and maybe an ice cream cone. It’s what we do!

However, today our “play time” comes a little bit earlier because…well…just because. I was sitting at my computer staring at a pile of papers and thought “I wonder how many ‘Pinky and the Brain’ quotes I can find?” So I searched for “Pinky and the Brain quotes” and got a few chuckles out of my favorite “Are you thinking what I’m thinking Pinky?” questions.

Here are a few of those:

The Brain: Pinky, are you pondering what I’m pondering?
Pinky: Um… I think so, Brain, but what if the chicken won’t wear the nylons?

The Brain: Pinky, are you pondering what I’m pondering?
Pinky: I think so, Brain, but how will we get the Spice Girls into the paella?

The Brain: Are you pondering what I’m pondering?
Pinky: I think so Brain, but burlap chafes me so.

After getting my fill of those, I went to this website that is a new discovery here for us! How I didn’t know about it before, I will never know, but it is amazing. This particular video, is 100% completely and totally me! (Click here to see what I am talking about) I can’t embed the video, so I just have to share links

Finally I end up on Pinterest, crying because someone else beat me to the cookie dough, graham cracker, marshmallow creation that I couldn’t think to make. I mean, seriously, those are a few of my favorite things, how could I not have thought to put them all together? Anyone else feel that way?

I don’t know why I said finally before, because I had one last thing that I wanted to share. Let me just preface (rhymes with breakfast, Cat) this by saying that I regularly YouTube Star Wars clips to just watch them and my high school email address was lukeskywalker58@somewhere.com, so I am a bit of a Star Wars fanatic, and I am perfectly okay with that. Anyway, I stumbled across this picture in my journeys through cyberspace, and got a good chuckle out of it. I hope it makes you chuckle too!

Happy Friday! May the Force be with you!

Here we are a month in to our new brand and things are finally starting to feel normal again. All of the hustle and bustle, excitement, nervousness, and everything thing else that goes along with rebranding a business have turned in a calm and normalcy that just feels right. Gone are the days of feeling like we were limited by our name, or embarrassed to think that someone thinks that we were country bumpkins in overalls due to our business name. Now are a free to be us and us is what we do best!

I know that a brand is so much more than just a logo or marketing materials. A brand is alive. A brand is you. A brand is me. While we know this, we also feel like our “branded” items like our business cards and such give us the courage to step out and say “Hey! We are Luke and Cat and we are photographers!”

We have said it thousands of times to anyone who will listen, but we feel like our brand is 100% us, 100% perfect, and 100% AWESOME! When we were in the development stages of our logo, little did we know the amazing supporting items that Brent from Brent Holloman Designs would imagine and make into reality. We have screen-shared a few times with Brent over the life of our branding project, and just being able to watch him work is a treat in itself. I think that one of our favorite parts of creating our new branding was knowing that it started with a pencil and paper. That’s right! Brent sketches his ideas in a sketchpad before he ever goes to a computer. Just knowing that our new identity was completely hand-crafted warms us from the inside out.

Here is the first version of the logo that Brent created, sitting in a hammock, with a pencil and paper.

The smudges, the erases, just the sheer time that it took to get this to this point is something that we love. This is actually my phone background because we love it so much!

So after a few tweaks, we arrived at our final logo. Then we continued the fun and started to create business cards, letterhead, and everything you see here!

Another perk of working with Brent was that he treated this project like it was his own. Any idea he had to better our brand, we was sure to share it. He told us that he thought that letterpressing our business cards would be wonderful. We loved this idea! They turned out phenomenal! We hand them out with a smirk on our face because we know that the first word out of the recipient of the business card is “wow” or “THESE are your business cards!!!” They are remarkable in every sense of the word!

After the “paper” goods were finished we got started on our t-shirt designs! I’ll be honest, we wear our old t-shirts daily! We had three different designs and were in a three-day rotation with them. Now we are in the finishing stages of our new t-shirt designs and here are the first two!

To be honest, we are a little sad that our time with Brent is ending. It has been so much fun! Any time we would get an email from him, we would stop whatever we were doing and open the email together so one of us wouldn’t get to see the surprise before the other! Now we get the fun part of sharing everything with you! Our next and final project with our rebrand is the brand spanking new blog that Infinet Designs will be creating for us! It is going to have some super swanky features and we can’t wait to reveal it to you!